Our Journey and Core Values

Founded in 2020, Applied Business Concepts Ohio is a veteran-owned and veteran-run consulting firm dedicated to empowering cybersecurity providers and managed service providers. Our mission is to deliver innovative sales and business solutions leveraging cutting-edge AI technology, ensuring our clients achieve their full potential. Guided by principles of integrity, innovation, and veteran values, we are committed to excellence and building trust with every partnership.
George FIsher Veteran Leader
George Fisher
Chief Sales Officer

I believe great companies are built by great people — not just great products.

My passion is building and leading human-centric sales organizations where team members thrive, grow, and drive outcomes with purpose and heart.
Throughout my career — from corporate leadership roles to founder — I’ve seen that when you focus on developing people first, revenue, retention, and culture follow.

Today, I’m focused on helping teams deliver exceptional customer experiences through:
Scalable, US-based 24/7 Help Desk (GetHelpt.com)
Fractional Sales & GTM Leadership
AI-enabled Sales Process Optimization
Mentoring & Developing Sales Professionals

Whether I’m coaching an individual contributor or architecting a new revenue engine, I stay grounded in these values:
Integrity First
Empathy Always
Pragmatic Execution
People Over Process